La Nacion has an active focus on the use of social tools for reaching and including the audience in their work. One of our main focus has always been the social media strategy concerning our more than 35 branded official channels and 130 journalists on Twitter, which we consider a powerful mobile, real time and interactive service. The branded channels by themselves have more than 3 million followers all together. We also have a + 30 blog network, which has thriving communities that daily participate in the content of each blog by posting their comments (for example, in Movies, Amateur Cooking and Gay Friendly blogs). Many of them also have a very active Facebook Fan page participation (Cooking and Gardening for instance). Moreover, we continue to work with our audience on Facebook, generating specific content on the various pages of la nacioncom (with more than 1.000.000 fans), canchallenacom (our sports site), supplements Fashion/Beauty and Culture, and fanpages of our blogs.
Our Instagram official channels family includes @revistaohlala, @canchallena, @lanacioncom, @revistalugares, @lnmodaybelleza and @adncultura.
Hightlights 2015:
Twitter Reverb: We played with Twitter Data for different reporting situations to help highlight the way a story explodes on Twitter. Something non-coders can use to interrogate an API and create a visualization.
Open Interviews using Facebook Q& A platform for Elections Candidates in Buenos Aires: For the primary election in Ciudad de Buenos Aires, we wanted to focus on giving a service to the audience and to bring together the voters and the politicians. Immediately we thought about the Q&A platform Facebook have recently made available. The huge amount of Facebook users in Argentina, the affinity politicians have with it were some of the excuses we needed to try it out.
