PuroDiseño: la tendencia es el color

 

Hasta el 25 de mayo pueden visitar PuroDiseño en La Rural, este año la inspiración es el color.

La Feria cuenta con los espacios: Puro verde, Museo Sustentable, Plaza seca, Paseo de las Artes, La Selección, Joyeros en acción; y se realizarán workshops y rondas de negocios. Este año se sumó “Puro Sabor”, una nueva categoría en la que se exhiben por primera vez alimentos y packagings originales. Participan las provincias de Chubut, Salta, Tucumán, Santiago del Estero y el municipio de Vicente López con diseños exclusivos y producciones propias.
Los 350 diseñadores de diferentes categorías fueron seleccionados por un Comité Curador compuesto por el diseñador Benito Fernández, la diseñadora de joyería contemporánea Luz Arias, la artista plástica Mariana Guerrero, el arquitecto Julio Oropel, el joyero Henri Stad (Jean Pierre), Sergio Cantarovicci (Manifesto) y la arquitecta y directora de Remade Argentina, Mónica Cohen.

Les detallo los dos espacios de la feria dedicados especialmente al diseño eco-sustentable

Puro Verde
Es la plataforma que eligen diseñadores eco-sustentables para difundir, comercializar y concienciar al público con sus proyectos. Algunas de las premisas que se siguen son el uso de materias primas naturales u orgánicas, materiales y técnicas de reciclado, y el cuidado y respeto por el medio ambiente.
Participan:
•    Xull. www.xull.com.ar. Carteras y accesorios en papel, confeccionados en forma artesanal
•    Vil Metal. www.vilmetal.com.ar. Accesorios, iluminación y objetos
•    Masekos Idea. www.masekos.com. Objetos de decoración
•    Azzularq. www.azzularq.com.ar. Dedicada al diseño, producción de objetos de uso cotidiano con bajo impacto ambiental.
•    900º diseña. www.novecientosgradosdi.com.ar. Lámparas y espejos
•    Fabulosico. www.fabulosico.com.ar. Remeras ecológicas
•    Foxy. www.foxymuebles.com.ar. Muebles y objetos
•    Ni Chicha Ni Limonada. www.nichicha-nilimonada.com.ar. Accesorios
•    Bolibag. www.bolibag.com.ar. Bolsas sustentables
•    Papel Pintado. www.pegopapelpintado.blogspot.com. Mosaicos en base a papel pintado
•    Ossorio Domecq. www.odomecq.com. Bijou reciclada
•    Totebag. www.ilovetotebag.com. Bolsas reutilizables
•    Ecopañal Acuático. www.dalmydiaz.com.ar. Ecopañales
•    Carro efectos Portantes. www.ensamblecarro.com.ar. Carteras
•    Pomada. www.pomadaweb.com.ar. Mobiliario
•    Verde textil. www.verdetextil.com. Remeras, bolsas y telas ecológicas
•    Tienda de Sueños. www.tiendadesuenios.blogspot.com. Objetos de decoración
•    Cruzdellacasa. www.cruzdellacasa.com.ar. Indumentaria y accesorios
•    Sabrina Merayo Núñez. www.merayonuniez.com. Mobiliario reciclado intervenido

Museo Sustentable
Este espacio, desarrollado por PuroDiseño y Mónica Cohen (curadora de la feria, arquitecta y directora de Remade in Argentina www.remadeinargentina.com.ar), crece año a año, y demuestran que el diseño sustentable no es sólo una moda y que está instalado en el mercado y en la conciencia de los consumidores.
Dentro del Museo se genera un micro-clima donde los productos son los protagonistas, como si fueran obras de arte, despojados del entorno y haciendo énfasis en la sustentabilidad, diseño, calidad e innovación tecnológica. Auspician el espacio el INTI y Masisa.
Los expositores del museo son:
•    Chunchino. www.chunchino.com.ar. Ropa de algodón agroecológico para bebés.
•    Fractales by Batti y Dario Stanziano. www.fractales-lamps.blogspot.com. Línea de luminarias.
•    Green Gift. www.greengift.com.ar. Regalos eco-friendly
•    Joyas para el Alma. www.joyasparaelalma.com. Joyas y accesorios, piezas que perduran en el tiempo y espacio.
•    Not Off. www.not-off.com. Diseño de objetos tomando, como materia prima, parte de otros productos que se desecharon.
•    Que!Diseño. www.quediseno.com. Estudio que realizan piezas de diseño gráfico, industrial, indumentaria.
•    Tikay. www.tikay.com.ar. Desarrollo de productos sustentables con pura lana virgen (accesorios, textiles, objetos).
•    Diseñadores: Agustín Albarracin, Ana Amitrano y Sabrina Goldin.

Actividades en el Museo:
Remade in Argentina junto al Estudio Zatloukal hará la presentación oficial de su proyecto social Matra. Masisa exhibirá los productos ganadores del concurso “Mueble Sustentable” de la edición 2010. El INTI, luego de su investigación sobre un material 100% sustentable, presentará su libro “Objeto fieltro: oportunidades de agregar valor a la cadena lanera”.

Premios
Al igual que todos los años, se otorgarán los Premios PuroDiseño, un galardón que reconoce el talento y la innovación en la producción local y regional de todas las categorías del diseño. Un jurado integrado por Ana Torrejón (Harpers Bazar), Carolina Balbiani (Para Ti y Para Ti Deco) y Gabriela Horvat (joyería contemporánea), elegirá entre los diseñadores participantes al mejor exponente en cada categoría y el Premio Oro al diseñador del año. Este año, se suma el premio para la mejor producción de las Provincias.

Más datos:
Feria PuroDiseño
19 al 25 de Mayo. De 13.00 al 22.00 hs.
La Rural – Pabellón Amarillo.
www.feriapurodiseno.com.ar

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